【文章标题】：America’s Most Popular Car Colors, 1996 vs. 2025
美国最受欢迎汽车颜色对比：1996 vs 2025
【文章正文】：
America’s Most Popular Car Colors, 1996 vs. 2025
美国最受欢迎汽车颜色对比：1996 vs 2025
Key Takeaways
核心发现
Grayscale colors accounted for 80.4% of the U.S. car market in 2025, up from 47.3% in 1996.
2025年灰度色系（黑白灰）占据美国汽车市场80.4%份额，较1996年的47.3%大幅上升。
Gray saw the biggest gain, rising from just 3.6% of the market to 22.9%.
灰色增幅最大，市场份额从3.6%飙升至22.9%。
Red and green fell from a combined 33.5% market share in 1996 to just 9.2% in 2025.
红色和绿色合计市场份额从33.5%暴跌至9.2%。
American cars look dramatically different than they did three decades ago.
美国汽车外观与三十年前相比已发生巨变。
In 1996, bright colors such as red and green were among the country’s most common choices. Today, the market is dominated by neutral shades.
1996年，红绿等亮色系是主流选择，如今中性色调统治市场。
This visualization compares the market share of 13 car colors in 1996 and 2025, revealing which colors gained and lost the most ground.
本可视化图表对比13种颜色在1996与2025年的市场份额，揭示颜色变迁趋势。
The data for this visualization comes from iSeeCars. The automotive research firm analyzed the colors of more than 22 million used cars from model years 1996 to 2025 that were sold between January 2025 and May 2026.
数据来源：iSeeCars汽车研究机构，分析1996-2025款年间在2025年1月至2026年5月售出的超2200万辆二手车颜色。
White, Black, and Gray Dominate in 2025
2025年：白、黑、灰三色主导
White was America’s most popular car color in 2025, representing 25.7% of the market.
2025年白色以25.7%占比成为最受欢迎颜色。
Black followed at 23.4%, while gray ranked a close third at 22.9%. Together with silver, these four grayscale colors accounted for 80.4% of the market, compared with 47.3% in 1996.
黑色(23.4%)和灰色(22.9%)紧随其后，加上银色(8.4%)，四色合计占比80.4%，远高于1996年的47.3%。
Rank | Color | 2025 Market Share | 1996 Market Share
排名 | 颜色 | 2025份额 | 1996份额
1 | White | 25.7% | 22.1%
2 | Black | 23.4% | 14.2%
3 | Gray | 22.9% | 3.6%
4 | Blue | 9.1% | 10.2%
5 | Silver | 8.4% | 7.3%
6 | Red | 7.0% | 20.1%
7 | Green | 2.2% | 13.4%
8 | Brown | 0.4% | 2.9%
9 | Beige | 0.4% | 1.6%
10 | Orange | 0.3% | 0.2%
11 | Yellow | 0.1% | 0.3%
12 | Gold | 0.0% | 2.3%
13 | Purple | 0.0% | 0.7%
Grayscale colors | - | 80.4% | 47.3%
非灰度色系 | - | 19.6% | 51.7%
Gray saw the biggest gain of any car color, rising from just 3.6% of the market in 1996 to 22.9% in 2025, an increase of 19.3 percentage points.
灰色以19.3个百分点的增幅成为最大赢家。
Black posted the second-largest gain, climbing from 14.2% to 23.4%. Together, the two colors gained 28.5 percentage points of market share.
黑色以9.2个百分点增幅居次，两色合计斩获28.5%市场份额。
Red and Green Have Fallen Out of Favor
红绿双色失宠
In 1996, red was one of America’s dominant car colors, accounting for 20.1% of the market.
1996年红色曾以20.1%份额主导市场。
By 2025, its share had fallen to just 7.0%, a decline of 13.1 percentage points.
至2025年其份额骤降13.1个百分点至7.0%。
Green experienced an even steeper proportional drop, falling from 13.4% to 2.2%. Together, red and green represented one-third of the market in 1996 but less than one-tenth in 2025.
绿色降幅更甚，从13.4%跌至2.2%。红绿双色合计占比从三分之一萎缩至不足十分之一。
Some Car Colors Have Nearly Disappeared
部分颜色几近消失
At the other end of the spectrum, several once-visible car colors have become increasingly rare.
另一些曾经常见的颜色已日渐稀少。
Brown and beige each accounted for just 0.4% of the market in 2025, while yellow represented only 0.1%. Gold and purple both rounded to 0.0%, down from 2.3% and 0.7%, respectively, in 1996.
棕色和米色各占0.4%，黄色仅0.1%。金色和紫色从2.3%/0.7%归零。
Overall, non-grayscale colors accounted for less than one-fifth of the 2025 market.
2025年非灰度色系占比不足五分之一。
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更多内容请见Voronoi应用
If you enjoyed today’s post, check out Ranked: Car Brands With the Most Loyal Customers on Voronoi.
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