【文章标题】：Roblox (RBLX): Schlep and the Streisand Effect 【文章标题】：Roblox (RBLX)：Schlep与史翠珊效应
【文章正文】： For years, the most popular children’s gaming platform,
Roblox (RBLX)
, has been accused of providing a playground for predators. Roblox users, mainstream media, and financial analysts have exposed a consistent and disturbing reality of the platform — adults and children mingling freely, large groups seeking child pornography, and sexually explicit games available to users as young as five years old. The grooming of children that begins on Roblox has repeatedly led to a horrifying yet predictable pattern of digital exploitation, real-life abuse, abduction, and rape around the globe. Many perpetrators will go on to victimize dozens of children. 多年来，最受欢迎的儿童游戏平台
Roblox（RBLX）
一直被指控为恋童癖者提供乐园。Roblox用户、主流媒体和金融分析师揭露了该平台一个持续存在且令人不安的现实——成人和儿童自由混杂、大量群体寻找儿童色情内容、以及面向年仅五岁用户的露骨色情游戏。始于Roblox上的儿童诱骗，一再导致全球范围内一种骇人却又可预见的模式：数字剥削、现实生活中的虐待、绑架和强奸。许多施害者还会继续侵害数十名儿童。
According to Roblox, one third of its users are under the age of 13 — the actual proportion is likely higher given the lack of any meaningful age verification. 根据Roblox的说法，其三分之一的用户年龄在13岁以下——考虑到平台缺乏任何有效的年龄验证，实际比例可能更高。
These allegations against Roblox have been covered by
Bloomberg
,
Business Insider
,
BBC
,
Daily Mail
,
PC Gamer
and many other credible outlets. They’ve also been addressed in more detailed manner by the Edwin Dorsey’s
The Bear Cave
starting with
Problems at Roblox
back in 2022, and short-seller
Hindenburg Research
’s
Inflated Key Metrics For Wall Street And A Pedophile Hellscape For Kids
,
published in October 2024. A single incident might be written off as a bad apple that slipped through the inevitable cracks of responsible moderation, but the sheer volume and consistency of these cases paint a remarkable pattern of gross negligence, if not something darker. 针对Roblox的这些指控已被
彭博社
、
Business Insider
、
BBC
、
每日邮报
、
PC Gamer
以及许多其他可信媒体所报道。此外，Edwin Dorsey的
The Bear Cave
从2022年的
《Roblox的问题》
开始，以及做空机构
浑水研究
于2024年10月发布的
《向华尔街夸大关键指标，为孩子打造恋童癖地狱》
，都以更详细的方式讨论了这些问题。单一事件或许可以被归结为某个害群之马侥幸钻了内容审核制度不可避免的空子，但这些案件的数量之多、模式之一致，描绘出一个令人瞩目的重大过失模式——甚至可能比过失更黑暗。
Since examples of the sexual conduct prevalent on Roblox has already been well documented, I won’t repeat them here. Curious readers can read the reports linked above or simply go to
Roblox.com
and type in keywords like “adult” or “XYZ” to see what the platform is serving to children right now. 由于Roblox上泛滥的性行为的案例已有充分记录，我在此不再赘述。好奇的读者可以阅读上面链接的报告，或者直接访问
Roblox.com
并输入“adult”或“XYZ”等关键词，看看该平台目前正在向孩子们提供什么内容。
But on Wall Street, Roblox is a darling. 但在华尔街，Roblox却是宠儿。
In the last quarter, the company posted record numbers with accelerating revenue growth and user engagement. The massive growth in users was largely driven by the viral hit game “Grow a Garden”, a Farmville-style game which was first released in March 2025 and exploded in popularity throughout the summer. In June, Grow a Garden smashed Fortnight’s global record for concurrent online users in a single game with over 20 million players. 上个季度，该公司公布了创纪录的数据，营收增长和用户参与度都在加速。用户的大幅增长主要归功于爆款游戏“Grow a Garden”——一款Farmville风格的游戏，于2025年3月首次发布，并在整个夏季迅速爆红。6月，Grow a Garden以超过2000万玩家打破了《堡垒之夜》保持的单款游戏全球同时在线用户纪录。
Concurrent Players on Roblox over the past year. Source:
RoMonitor Stats
. 过去一年Roblox的同时在线玩家数。来源：
RoMonitor Stats
。
On the back of this success 2Q25 Roblox upped its fiscal year guidance, sending its share price to a new all-time high, implying a market capitalization over $95 billion. Since Hindenburg’s scathing report was published ten months ago, the share price has tripled. 在这一成功的推动下，Roblox在2025年第二季度上调了财年指引，将股价推至历史新高，对应市值超过950亿美元。自浑水那份尖锐的报告发布十个月以来，股价已经涨了两倍。
(The company has yet to produce a GAAP profit). （该公司尚未实现GAAP盈利）。
RBLX share price since IPO. RBLX自IPO以来的股价走势。
Among the sell-side analyst community, the RBLX enjoys wide support with 24 buy ratings, 8 holds just 4 sells. The average year-ahead price target stands at $141 per share. 在卖方分析师群体中，RBLX享有广泛支持，有24个买入评级、8个持有评级，仅有4个卖出评级。未来一年的平均目标价为每股141美元。
RBLX Analyst Ratings and Targets. RBLX分析师评级与目标价。
Given that “safety issues”
(a rather insincere obfuscation)
are well known, the market simply assumes that whatever risk it brings must already be priced in. 鉴于“安全问题”
（一种相当不真诚的模糊化表述）
已为人所知，市场简单地认为，无论它带来什么风险，一定已经被定价了。
If it didn’t matter then, why should it now? 如果当时无关紧要，为什么现在就会有关系呢？
While
scandalous allegations
have been made for years, Roblox has yet to experience the true
scandal
. 尽管多年来一直有
骇人听闻的指控
，Roblox尚未经历真正的
丑闻风暴
。
That is, despite the numerous reports of ongoing child endangerment, there has yet to be a true public or legal firestorm — a widespread and viral acknowledgment of the platform’s problems and patterns of neglect. That storm has arrived. 也就是说，尽管有大量关于持续危害儿童的报道，但尚未出现真正的公众或法律风暴——即对平台问题和忽视模式的广泛、病毒式传播的认知觉醒。那场风暴已经来了。
Over the past several weeks, a flurry of lawsuits have been filed against the company from across the country, describing horrifying stories of child abuse and laying the groundwork for a federal class action suit. Last Wednesday, a US Representative Ro Khanna (CA.D) demanded answers from Roblox. Last Thursday. Louisiana’s Attorney General filed a civil suit against the company calling it a “perfect place for pedophiles”. Last Friday, Chris Hansen of
To Catch a Predator
has confirmed he will soon be releasing a documentary about abuse on Roblox. 在过去几周里，全国各地针对该公司提起了一连串诉讼，描述了令人发指的儿童虐待故事，并为联邦集体诉讼奠定了基础。上周三，美国众议员Ro Khanna（加州民主党）要求Roblox作出回应。上周四，路易斯安那州总检察长对该公司提起民事诉讼，称其为“恋童癖者的完美场所”。上周五，《诱捕 predators》的Chris Hansen证实，他将很快发布一部关于Roblox上虐待行为的纪录片。
But the intense viral backlash — maybe the most significant factor in Roblox’s woes — is about a guy named “Schlep”. Over the past week, under intense public outrage and growing market scrutiny, Roblox has made a series of public relation missteps that only continue to compound. 但强烈的网络舆论反弹——也许是Roblox困境中最重要的因素——围绕一个名叫“Schlep”的人展开。过去一周，在强烈的公众愤怒和日益增长的市场审视下，Roblox犯下了一系列只会不断加剧问题的公关失误。
Schlep and the Streisand Effect Schlep与史翠珊效应
Schlep
is the digital persona of a 22 year-old young man named Michael from Texas. Schlep was an avid Roblox player growing up before being groomed on the platform by a well known developer beginning at the age of 13. At 15, Schlep was hospitalized after attempting to take his own life because of the experience. Despite his mother’s outreach to the company, Roblox refused to act and the abuser remained on the platform before eventually being banned years later. Schlep
是来自德克萨斯州、名叫Michael的22岁年轻人的网络身份。Schlep从小就是Roblox的狂热玩家，从13岁起在平台上被一位知名开发者诱骗。15岁时，Schlep因这段经历试图自杀而被送医。尽管他的母亲联系了该公司，Roblox拒绝采取行动，施害者继续留在平台上，直到多年后才最终被封禁。
Motivated by his own experience and the alleged refusal of Roblox to respond to detailed reports of abuse, Schlep began to fight the problem of pedophilia on the platform by himself, staging “sting operations”. Over the past year, Schlep’s investigations, in partnership with other internet “predator catchers” and law enforcement, has led to the arrest of six individuals. Each instance, including the Roblox interactions that laid the groundwork, are documented on his
YouTube channel
. 出于自身经历以及Roblox据称拒绝回应详细虐待举报的推动，Schlep开始独自与该平台上的恋童癖问题作斗争，开展“诱捕行动”。过去一年，Schlep与其他网络“猎捕者”及执法部门合作进行的调查，已导致六人被捕。每一次行动，包括作为铺垫的Roblox互动过程，都记录在他的
YouTube频道
上。
These videos were surely drawing some negative attention to the company, and one could understand why Roblox would want to stop this “sting” activity regardless of their actual moderation deficiencies. But the situation escalated dramatically on August 8th when Roblox terminated Schlep’s accounts and sent a cease and desist letter, threatening legal action if he continued. 这些视频无疑给公司带来了一些负面关注，人们可以理解为什么Roblox想要阻止这种“诱捕”活动，无论其实际审核缺陷如何。但情况在8月8日急剧升级，当时Roblox封禁了Schlep的账户并发送了停止函，威胁如果他继续将采取法律行动。
Source:
RealSchelp
YouTube 来源：
RealSchelp
YouTube
But rather than squashing this pesky PR problem, Schlep and Roblox went viral — a textbook example of the
Streisand Effect
. By banning this “vigilante” Roblox only solidified the narrative; Schlep is a hero, Roblox is a villain. 但Schlep和Roblox非但没有压下这个棘手的公关问题，反而双双爆红——这是
史翠珊效应
的教科书级案例。通过封禁这位“义警”，Roblox反而坐实了那个叙事：Schlep是英雄，Roblox是恶棍。
Here is a quick timeline of Roblox’ rocky week: 以下是Roblox动荡一周的快速时间线：
August 8 - 12th: 8月8日至12日：
Schlep announces his termination from Roblox and cease and desist letter Schlep宣布其账户被Roblox封禁并收到停止函
Hashtags like freeschlep began trending on X, and large public accounts across the social media landscape began to amplify this story to a wide audience, including those previously unaware of the issues with Roblox. “Virtual protests” pop up on Roblox (ironically, they are quickly banned) freeschlep等标签开始在x平台上 trending，社交媒体上各大公众账号开始向广泛受众放大这个故事，包括那些此前对Roblox问题一无所知的人。Roblox上出现了“虚拟抗议”（讽刺的是，它们很快被封禁）
Social media momentum continues to grow by the day 社交媒体势头与日俱增
Indonesia mulls banning Roblox pending transparency in moderation 印度尼西亚考虑封禁Roblox，要求其在审核方面保持透明
Wednesday August 13th
: 8月13日星期三：
In response to growing criticism, Roblox publishes a blog post “
More on our Removal of Vigilantes From Roblox
”,
effectively doubling down on their position that its content moderation is effective while comparing the vigilante activity to the predatory behavior it targets 为回应日益增长的批评，Roblox发布了一篇博客文章
《关于我们将义警从Roblox移除的更多说明》
，实际上是在强化其内容审核有效的立场，同时将义警活动与其所针对的掠夺性行为相提并论
US House Representative Ro Khanna (CA. D)
creates a petition
asking for transparency from Roblox regarding their child safety issues 美国众议员Ro Khanna（加州民主党）
发起请愿
，要求Roblox在儿童安全问题上保持透明
Qatar
bans Roblox
over safety concerns 卡塔尔
出于安全担忧封禁Roblox
Thursday
August 14th: 8月14日星期四：
Louisiana AG announces it is suing Roblox, while calling the platform a “perfect place for pedophiles” 路易斯安那州总检察长宣布起诉Roblox，称该平台是“恋童癖者的完美场所”
The largest Roblox streamer on YouTube,
KreekCraft
, quits the Roblox Star Program, along with several other major influencers YouTube上最大的Roblox主播
KreekCraft
以及其他几位主要影响者退出了Roblox Star Program
TD Cowen research note warns of legal risk, and reiterate sell rating $54 price target (after market hours) TD Cowen研究报告警告法律风险，并重申卖出评级、54美元目标价（盘后）
Friday
August 15th (market hours): 8月15日星期五（盘中）：
Oppenheimer research notes “safety risk” but reiterates buy rating with $158 price target pre-market Oppenheimer研究报告指出“安全风险”，但在盘前重申买入评级、158美元目标价
Roblox
responds to Louisiana suit
denying claims Roblox
回应路易斯安那州诉讼
，否认指控
Citi says it’s “not concerned” about the Louisiana lawsuit because it is “only one state” and doesn’t see engagement declining. Maintains buy rating at $152 price target 花旗表示“不担心”路易斯安那州的诉讼，因为“只是一个州”，并且不认为参与度会下降。维持买入评级、152美元目标价
RBLX opens down ~9%, and ends the day down 6.4% RBLX开盘下跌约9%，收盘下跌6.4%
Post-Friday Close: 周五收盘后：
Chris Hansen confirms
he is “deep” in the development of Roblox documentary and has already interviewed law enforcement and victims Chris Hansen证实
他正“深入”制作Roblox纪录片，并已采访了执法部门和受害者
Roblox releases two updates, “
Clarifying Our Policy on Romantic and Sexual Content
”,
and
“
Update On Our Safety Initiatives (video)
”
promising further incremental changes Roblox发布了两项更新，
《澄清我们关于恋爱和性内容的政策》
，以及
《关于我们安全举措的更新（视频）》
，承诺进一步的渐进式改变
Petition
to remove CEO David Baszucki reaches 100,000 signatures 要求撤换CEO David Baszucki的
请愿
达到10万个签名
Negative Roblox and awareness of the “Schlep” situation continues to escalate across social media, mainstream media, and YouTube 对Roblox的负面舆论和对“Schlep”事件的认知度在社交媒体、主流媒体和YouTube上持续升级
In each of its responses, Roblox has essentially denied there is any problem at all while begrudgingly announcing incremental safety improvements. It has been met with jeers. On X, posts from the Roblox account or David Baszucki are immediately labeled with damning “community notes” and the comments are flooded with negative responses. On YouTube, videos condemning the company’s general failure in moderation and specific response in this case are amassing millions of views. 在每一次回应中，Roblox基本上都否认存在任何问题，同时勉为其难地宣布渐进的安全改进措施。这遭到了嘲笑。在X上，Roblox账号或David Baszucki的帖子立即被贴上具有杀伤力的“社区注释”标签，评论区充斥着负面回应。在YouTube上，谴责该公司审核全面失败以及在此事件中具体回应的视频正在积累数百万观看量。
Even Roblox’s new changes to its moderation policy opened up some uncomfortable questions. For example, in
Clarifying Our Policy on Romantic and Sexual Content
,
Roblox states: 甚至Roblox对其审核政策的新修改也引发了一些令人不安的问题。例如，在
《澄清我们关于恋爱和性内容的政策》
中，Roblox表示：
“We’re clarifying our policy that prohibits romantic and sexual content to also explicitly prohibit content, settings, or behavior that implies sexual activity.” “我们正在澄清禁止恋爱和性内容的政策，明确也将禁止暗示性活动的内容、场景或行为。”
So prior to Friday, Roblox did not police “implied” sexual activity, which of course ran rampant on our site? It’s been a free-for-all so long as you maintain a modicum of plausible deniability or a strategic misspelling. 所以，在周五之前，Roblox并不监管“暗示性”的性行为，而这当然在我们的网站上猖獗横行？只要你能保持一点点合理的否认空间或策略性地拼错单词，这里就是一个为所欲为的地方。
Or… 或者……
We’ve seen that Social Hangouts… can sometimes contain inappropriate user behavior when they include certain settings.
We’re updating our policy to restrict social hangout experiences depicting private spaces (such as bedrooms and bathrooms) to users who are
ID-verified
and 17 or older. Additionally, experiences that primarily take place in these private spaces, and in settings intended for adults (such as bars and clubs), will also be restricted to only ID-verified users 17 or older. “我们已经看到，社交聚会场所……在包含某些场景时，有时会包含不当的用户行为。
我们正在更新政策，将描绘私密空间（如卧室和浴室）的社交聚会体验限制为
通过身份验证
且年满17岁的用户。此外，主要发生在这些私密空间以及面向成人的场景（如酒吧和夜总会）中的体验，也将仅限于通过身份验证且年满17岁的用户。”
Not only do they acknowledge that “private” bedrooms and bathrooms are being used to simulate sexual interaction between users, but up until now these games have been available to all ages. Even under this new policy, a 17-year old —
still
a minor
— would be able to access these private bathrooms,