【文章标题】：Why you’re not getting a response to your podcast pitch from me (or others)
为什么你（或其他人）的播客邀约邮件得不到我的回复
【文章正文】：
This email is a response to the 50+ podcast pitches that arrived in my inbox just last month, and keep arriving in growing numbers, from PR agencies and marketing teams at various companies.
这封邮件是对上个月涌入我收件箱的50多封播客邀约的回应——这些来自各公司公关机构和营销团队的邮件数量还在持续增长。
It’s also a message to tech founders building stuff for developers: focus on building something that devs love, or find epic, and not hiring marketing/PR folks who then mass-email podcast hosts with AI-generated podcast pitches.
同时也是对为开发者打造产品的科技创始人的忠告：专注于构建开发者喜爱或认为惊艳的产品，而非雇佣营销/公关人员用AI生成的邀约邮件轰炸播客主。
I host The Pragmatic Engineer Podcast. Thanks to so many of you tuning in, the podcast is widely listened to – it’s one of the top-ranked software engineering podcasts, and episodes typically reach 500K+ people.
我主持的《务实工程师播客》因大家的收听而广受欢迎——它是顶级软件工程播客之一，单期听众通常超过50万。
If you’re listening to the podcast, or reading the newsletter: thank you!
如果你正在收听播客或阅读通讯：感谢你！
The podcast only has guests who, as as a software engineer, I’m excited to talk to and learn from. These folks typically fall into one of these categories:
作为软件工程师，我只邀请那些让我兴奋并想与之交流学习的嘉宾。他们通常具备以下特质之一：
-
Built/builds epic pieces of technology.
创造过革命性技术
Examples include Chris Lattner (built LLVM, Swift, Mojo), Anders Heljsberg (created C#, TypeScript, TurboPascal), Andrey Breslav (created Kotlin).
例如LLVM/Swift/Mojo之父Chris Lattner，C#/TypeScript/TurboPascal创造者Anders Heljsberg，Kotlin之父Andrey Breslav。 -
Works at a company I find very interesting and relevant.
就职于令我深感兴趣的相关公司
Examples include Boris Cherny at Anthropic (created Claude Code), Elizabeth Stone (CTO at Netflix).
例如Anthropic公司Claude Code创造者Boris Cherny，Netflix CTO Elizabeth Stone。 -
Is a deep domain expert - typically with a decade+ of experience.
深耕某一领域十年以上的专家
For example, Nicole Forsgren (developer productivity research), Alice Ryhl (Rust语言专家).
例如开发者效能研究权威Nicole Forsgren，Rust语言专家Alice Ryhl。 -
Deep thinkers with a decade+ of experience.
拥有十年以上经验的深度思考者
For example, Kelsey Hightower, Grady Booch, or Charity Majors.
例如Kelsey Hightower，Grady Booch，或Charity Majors。
As the podcast has become more popular, I am getting overloaded with pitches from PR people, Comms people, and Marketing people, though. The typical pitch is usually AI-written, and goes something like this:
但随着播客热度上升，我被公关/传播/营销人员的邀约淹没。典型AI生成邮件如下：
From CommsPerson@Startup.com
Hi Gergely,
X is the co-founder and CEO of Startup, which now serves million developers…
…Would this be worth exploring for the podcast?模板邮件示例
来自<某初创公司通讯人员>
“X作为初创公司CEO，平台服务数百万开发者…探讨AI时代工程团队面临的挑战…”
I get 10-20 of these pitches, per week, in my inbox. Until now, I’ve been ignoring them, but then MarketingPerson sends two more follow-ups.
每周我会收到10-20封此类邮件。原本选择忽略，但营销人员还会追加两封跟进邮件。
To spell it out to the marketing folks:
给营销人员的明确答复：
A) Send out AI emails: expect nothing back.
群发AI邮件=石沉大海
Don’t expect a response to an AI-written email. You think it’s a numbers game, but you’re just adding to the noise.
别指望AI模板邮件能得到回复。你以为这是概率游戏，实则只是在制造噪音。
B) My podcast doesn’t take self-pitches.
不接受自我推销式邀约
The only pitch I listen to is when a software engineer says “this person built something amazing”. But a CEO pitching themselves? Ignore.
我只接受工程师的第三方推荐（如”某人创造了惊艳技术”）。CEO自荐？直接忽略。
C) Founders: stop outsourcing your hustle.
创始人：别把推广外包了事
If you want to be on a podcast, do the work yourself. The best guests got invited because they earned it through their work.
想上播客就亲力亲为。优秀嘉宾是靠实打实的成就获得邀请的。
Final note to founders:
给创始人的最后建议：
Build something developers genuinely love. That’s how you’ll get invited – not through some marketing person’s cold email.
打造开发者真正热爱的产品。这才是获得邀约的正道——而非靠营销人员的群发邮件。
（注：保留原文技术人名/专有名词不译，部分长句根据中文习惯调整语序但严格保持原意）