Ranked: Car Brands With the Most Loyal Customers
排名：客户忠诚度最高的汽车品牌
Ranked: Car Brands With the Most Loyal Customers
排名：客户忠诚度最高的汽车品牌
Key Takeaways
关键要点
-
On average, 52% of U.S. car buyers in 2026 bought the same make as their current car.
-
平均而言，2026年有52%的美国购车者购买了与现有汽车相同的品牌。
-
Tesla has the highest customer loyalty rate of any car brand, at 64%.
-
特斯拉在所有汽车品牌中客户忠诚度最高，达到64%。
-
Ford has the highest loyalty rate among Detroit’s traditional automakers, at 58%.
-
福特在底特律传统汽车制造商中忠诚度最高，达到58%。
Just over half of U.S. car buyers stick with the same make when purchasing another vehicle, but loyalty varies considerably across brands.
略超过半数的美国购车者在购买另一辆车时会选择同一品牌，但各品牌之间的忠诚度差异很大。
This graphic ranks car brands by customer loyalty using 2026 data from S&P Global Mobility via
Automotive News
. Customer loyalty measures the percentage of return buyers who purchased the same make, regardless of model, through May 2026.
本图表根据S&P Global Mobility通过《汽车新闻》提供的2026年数据，对汽车品牌的客户忠诚度进行排名。客户忠诚度衡量的是截至2026年5月，回购同一品牌（无论车型）的回头客所占百分比。
Tesla’s Loyal Fanbase
特斯拉的忠实粉丝群
Tesla leads the ranking at 64%, four percentage points ahead of Toyota and 12 points above the national industry average.
特斯拉以64%的忠诚度位居榜首，比丰田高出4个百分点，比全国行业平均水平高出12个百分点。
The American electric vehicle (EV) company, founded in 2003, became profitable on an annual basis in 2020. Tesla has also been the
world’s most valuable
automaker by market capitalization for much of the period since then and sold nearly 600,000 vehicles in the U.S. in 2025.
这家成立于2003年的美国电动汽车公司，在2020年实现了年度盈利。自那以后的大部分时间里，特斯拉还一直是全球市值最高的汽车制造商，2025年在美国销售了近60万辆汽车。
The table below lists car makes alongside their customer loyalty rates in 2026.
下表列出了2026年各汽车品牌及其客户忠诚度。
Rank
Car Make
Customer Loyalty Rate (2026)
1
Tesla
64%
2
Ferrari
61%
3
Toyota
60%
4
Subaru
59%
5
Honda
58%
5
Ford
58%
7
Chevrolet
55%
7
Nissan
55%
9
BMW
54%
9
Mercedes-Benz
54%
11
Kia
53%
12
National Industry Average
52%
12
Hyundai
52%
14
Lucid
50%
15
Lexus
49%
16
Mazda
48%
17
GMC
47%
17
Volvo
47%
19
Porsche
46%
20
Lincoln
45%
20
Acura
45%
22
Volkswagen
44%
23
Land Rover
43%
24
Rolls-Royce
42%
24
Jeep
42%
26
Cadillac
41%
27
Lamborghini
40%
28
Audi
39%
28
Ram
39%
30
Aston Martin
38%
31
Polestar
37%
排名
汽车品牌
客户忠诚度（2026年）
1
特斯拉
64%
2
法拉利
61%
3
丰田
60%
4
斯巴鲁
59%
5
本田
58%
5
福特
58%
7
雪佛兰
55%
7
日产
55%
9
宝马
54%
9
梅赛德斯-奔驰
54%
11
起亚
53%
12
全国行业平均水平
52%
12
现代
52%
14
路西德
50%
15
雷克萨斯
49%
16
马自达
48%
17
GMC
47%
17
沃尔沃
47%
19
保时捷
46%
20
林肯
45%
20
讴歌
45%
22
大众
44%
23
路虎
43%
24
劳斯莱斯
42%
24
吉普
42%
26
凯迪拉克
41%
27
兰博基尼
40%
28
奥迪
39%
28
Ram
39%
30
阿斯顿·马丁
38%
31
极星
37%
Tesla’s strong loyalty rate comes alongside its leading position in the U.S. EV market, where nearly half of all EVs sold are Tesla vehicles.
特斯拉的高忠诚度与其在美国电动汽车市场的领先地位相辅相成，美国销售的电动汽车中近一半是特斯拉汽车。
However, Tesla’s global sales fell by
9%
in 2025 from the previous year amid intensifying competition and controversy surrounding CEO Elon Musk.
然而，由于竞争加剧以及围绕首席执行官埃隆·马斯克的争议，特斯拉2025年全球销量较上年下降了9%。
International Brand Loyalty in the U.S.
国际品牌在美国的忠诚度
Following Tesla, the next four car makes with the highest customer loyalty rates are foreign brands, led by Ferrari at 61%. The Italian luxury carmaker
recently unveiled
its own EV model.
紧随特斯拉之后，客户忠诚度最高的四个汽车品牌均为外国品牌，其中法拉利以61%领先。这家意大利豪华汽车制造商最近推出了自己的电动汽车车型。
Ferrari is followed by three Japanese makes: Toyota (60%), Subaru (59%), and Honda (58%). Japanese automakers have built strong reputations in the U.S. for reliability and relative affordability.
法拉利之后是三个日本品牌：丰田（60%）、斯巴鲁（59%）和本田（58%）。日本汽车制造商在美国以可靠性和相对实惠的价格建立了良好的声誉。
Toyota’s position is particularly notable given the scale of the brand, with the Corolla ranking among the world’s best-selling vehicle nameplates.
考虑到丰田的品牌规模，其地位尤其值得关注，卡罗拉是全球最畅销的车型之一。
Lower Customer Loyalty
较低的客户忠诚度
Several car brands have
customer loyalty
rates below the national industry average of 52%, spanning both American and foreign makes.
一些汽车品牌的客户忠诚度低于52%的全国行业平均水平，涵盖美国品牌和外国品牌。
At the lower end of the ranking, Aston Martin and Polestar each have loyalty rates of 37%, while Ram stands at 39%. These rates are more than 20 percentage points below Tesla’s.
在排名靠后的品牌中，阿斯顿·马丁和极星的忠诚度均为37%，Ram为39%。这些比率比特斯拉低20多个百分点。
Other premium brands fare somewhat better, including Porsche at 46%, Lincoln at 45%, and Rolls-Royce at 42%.
其他高端品牌表现稍好，包括保时捷46%、林肯45%和劳斯莱斯42%。
Learn More on the Voronoi App
在Voronoi应用上了解更多
To learn more about the best-selling vehicles in the U.S., check out
9 of America’s 10 Best-Selling Cars in 2023 Were Trucks or SUVs
on Voronoi.
要了解更多美国最畅销车型的信息，请在Voronoi上查看《2023年美国十大畅销车中有九款是卡车或SUV》。
To learn more about the future prospects of the world’s largest economy, check out
What’s Next for the U.S. Economy?
on Voronoi.
要了解更多关于世界最大经济体未来前景的信息，请在Voronoi上查看《美国经济下一步走向何方？》。